Remeasure yourself!!
This happened to me and i got re-sized and found out i was a bigger cup size than what i was buying! also, the fit of your bra might not be right for your boob shape (it sounds weird, i mean why can't we wear whatever bra we want? but yeah sometimes the fit has an impact as your boobs change shape).
Do you hand or machine wash them. Hand washing and air drying is the best. If they are a year old or older, it is time to replace them.
This happens to me too!!